2016 was RW's 40th Anniversary
They marked the occasion by creating the limited edition Maestro Beatles watch.
To celebrate this unique timepiece and in conjunction with Beatles Week in Liverpool, RW took ownership of the city via large format posters on major routes and at John Lennon International Airport.
For just a moment, time stood still with the Beatles looming large across their birthplace.
The campaign was so successful it contributed to Raymond Weil winning the Marketing Team of the Year at the 2016 WatchPro Awards.
winning awards with
Will history repeat itself?
A brief snippet of radio listening inspired FIVEfoot8 to sell a snap opportunity to Raymond Weil. At 12 minutes past 8pm on the 20th December 2012, the date and time would be 2012 2012 2012. How could a watch brand miss out on an opportunity like this?
Well, Raymond Weil were far too savvy to let it pass by – FIVEfoot8 bought giant digital outdoor screens on a main arterial road into London and broadcast – yes, you’ve got it - the time!
The PR went global – for such a small investment, it paid back time and time again – media genius!
Can we repeat a moment like this for your brand?
Well strictly speaking, no we can’t, that was a once in a lifetime opportunity....but we’re always on the lookout for lovely ideas for all our clients.