Winter campaign... delivers results
Movado drives sell-through with massive outdoor advertising campaign
9 January 2017
Movado’s Winter outdoor campaign was designed to support nationwide stockists with a combination of D6 sheets and Adlifts in shopping malls and to complement these, we grabbed a Panoramic site in Manchester’s Arndale Centre.
Complementing the outdoor in shopping malls were large format, digital sites in major cities incorporating the main arterial routes around London: M25, M5 and A40, and key sites in Manchester, Newcastle and Leeds.
The campaign hit print media with mens’ and womens’ glossy titles such as GQ, Marie Claire and Esquire.
To crown all this activity we secured our clients a great deal to showcase their Classic Museum Watch at Piccadilly Circus right up until the lights were turned off on 16th January 2017.
Holland Park Roundabout
Liverpool Media Wall