Marble Arch and cost effective disruption

 

To launch Rihanna’s latest fragrance, Rogue, an image of her and the bottle was projected onto Marble Arch.

 

That evening Rihanna tweeted the image to millions of her Twitter followers.

​

The image also generated a great number of positive PR mentions both online and in the newspapers the following morning.

​

For a just a small investment another successful fragrance was launched.