No, it's not binary...
A brief snippet of radio listening inspired FIVEfoot8 to sell a snap opportunity to Raymond Weil. At 12 minutes past 8pm on the 20th December 2012, the date and time would be 2012 2012 2012. How could a watch brand miss out on an opportunity like this?
Well, Raymond Weil were far too savvy to let it pass by – FIVEfoot8 bought giant digital outdoor screens on a main arterial road into London and broadcast – yes, you’ve got it - the time!
The PR went global – for such a small investment, it paid back time and time again – media genius!
Can we repeat a moment like this for your brand?
Well strictly speaking, no we can’t, that was a once in a lifetime opportunity....but we’re always on the lookout for lovely ideas for all our clients.